Jazzmyn Coker

I am an interdisciplinary designer and illustrator based in New York.

I currently work as a Senior Product Designer at Condé Nast.


them Homepage Redesign

Project Overview

In April 2022, our product team collaborated with them, a next-generation community platform which chronicles and celebrates stories, people and voices, ranging in topics from pop culture and style to politics and news, through the lens of today’s LGBTQ+ community.

Product Design: Jazzmyn Coker
Product: Brian Gottesman, Marylou Alvarez
Engineering: Mithun Sathyan, Sumit Maurya, Moshina Thajudeen, Harsha Somarajupalli, Jyoti Singh 
Creative Direction: Sarah Burke, Wesley Johnson

A refreshed brand identity and homepage

To introduce a new era of them, we released a completely revised look for the homepage, refreshed brand identity and a new resources hub called “Answers & Advice”.

Before the refresh, them’s brand identity was not translated on the site and there was a disconnect between imagery and content.

Nurturing them’s community

Them is all about community. As part of the site redesign, we introduced new subchannels and drivers to existing content based on community interests: “Answers & Advice”, “Community”, and “What to Read and Stream”

Answers & Advice
This new hub of community resources has become a key driver in organic search traffic, while keeping the audience longer on the site.

A driver to this hub is featured on the homepage with carousel that can be filtered by topic.

The hub’s subchannel page also features a filter sub-navigation menu to help direct visitors to content.

Community Channel
In this new subchannel, readers can learn about individuals within the LGBTQ+ community who are inspiring the ways we think and live.

New newsletter driver
The newsletter component is a strong branding moment as it features them’s brand color and comissioned artwork.

A Milestone for them

This launch marked a timely milestone for them, as they introduced to the world their new Editor-in-Chief, Sarah Burke, and their updated mission statement: “We’re going beyond LGBTQ+ as a label, and focusing on what truly connects us: the queer drive to reimagine our world.

Teen Vogue Homepage Redesign

Project Overview

In May 2022, our team introduced a new homepage for Teen Vogue, the destination for the next generation for influencers.

Product Design: Jazzmyn Coker
Product: Brian Gottesman, Marylou Alvarez
Engineering: Mithun Sathyan, Sumit Maurya, Moshina Thajudeen, Harsha Somarajupalli, Jyoti Singh

Bringing focus to the homepage

Editorial requested a mobile-first homepage that references the print experience with cover stories and features more stories above the fold and a section to spotlight video content. 

Spotlighting cover stories

Single feature and carousel components spotlight Teen Vogue cover stars on the homepage. When activated by Editorial, the high-impact single feature component sits at the top of the page. The spotlight carousel brings more content above the fold by allowing visitors to click through items. These two components bring the print experience to digital space.

SELF Conditionally

Project Overview

The SELF Conditionally experience is a health information hub for visitors to explore health condition-related content by the SELF editorial team and Medical Advisory Board. This project is a SEO and Commercial driven project.

Product Design: Jazzmyn Coker
Product: Brian Gottesman, Marylou Alvarez
Engineering: Mithun Sathyan, Sumit Maurya, Moshina Thajudeen, Harsha Somarajupalli, Jyoti Singh

Introducing Conditionally

Conditionally in its previous state was not on a design system, had a disorganized taxonomy and a cluttered user-experience. 

This experience is now backed by a design system and utilizes many additional features, such as a search tool within the Condition Finder to help guide users to information about health conditions. All components, including the Condition Finder were built with SEO in mind to improve SELF’s search-engine rankings and ultimately reach a wider audience and meet business goals.

Conditionally Taxonomy

The SELF Conditionally experience is comprised of three levels:
Condition Home ︎︎︎

Health Condition information hub

Parent Condition ︎︎︎

Condition topic, such as “Neurological Health”
Child Condition

Specific condition, such as “Migraines” under Neurological Health

New Features

The new Conditionally health information hub on a design system has many new features:
  • Conditions search tool
  • More contnet packagaing capabilities
  • New Medical Advisory Board page
  • Video
  • Growing library of SEO-optimized health content 

Medical Advisory Board

Along with optimizing the Medical Advisory Board component on the landing page, we developed a new page to introduce the SELF team of medical experts
  • Members of the Medical advisory Board serve as contributors to health condition related content 
  • Contributor type added in Copilot

Bringing health conditions to the Conditionally Landing Page

An “All Conditions” page was originally scoped but was later moved to “Conditionally Home”
  • Conditions search tool now used on landing page and parent pages
  • SEO improvement
  • User-experience improvement
  • Original carousel moved to parent pages for recirculation

Carousel mid-content injection on parent pages

A call was made later to improve S EO and user-experience by injecting a SummaryCollage component into the middle of parent conditions
  • SEO improvement
  • Recirculation as a user-experience improvement
  • Editorial guidance before scoping was to be content and link rich

cléo reader

cléo journal was a publication dedicated to film and film culture and informed by intersectional feminist perspectives, which was published three times a year from 2013 to 2019.

I illustrated the cover and portraits of the eight writers, directors and actors featured in the publication. Publication design by Laura Rojas