I’m Jazz, a visual designer and artist based in New York.
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Spring 2017

Front-end web design for GlaxoSmithKline, one of the largest pharmaceutical and healthcare companies in the world.

Though GSK aims to help everyday people of all ages "do more, feel better, and live longer", the current web interface is distant and clinical. The goal for this project was to bring an emotional center to the site with a more direct focus on consumers.

While considering the ethical implications of global pharmaceutical companies advertising directly to patients, I focused my efforts on aligning the GSK site as a resource hub for those being cared for to connect and get support.
Web Design